Full-Funnel Marketing Optimisation

Make your funnel work harder, without additional effort

Optimise your guest journey & marketing funnel, boost awareness, conversion, retention and advocacy with new and smarter campaigns.

Currently unlocking £40m+ in tracked incremental revenue
across 35+ brands in 2,100 locations including Miller and Carter, Mission Mars, Prezzo, Vintage Inns, Toby Carvery and more

Integrated into the hospitality ecosystem

Unlock personalisation at scale

Guestwise unlocks the full potential of your end-to-end marketing funnel with personalisation, next best actions, guest voucher optimisation, and live incrementality reporting.

Smarter Spend with Custom Audiences

Create customised audiences synced every day from your CRM to power your paid social campaigns.

Less manual data handling and wasted spend on out of date audiences.

Deeper Activation with Preference Capture

Maximise your website traffic with seamless database building, consent & preference capture synced directly into your CRM.

Start to understand & segment your CRM audiences based on web behaviour, whilst personlisaing web content based on CRM data.

Higher Conversion with Predictive Automation

Trigger campaigns based on any interaction including abandoned bookings, abandoned web intent and predicted next visit.

Guestwise enables you to trigger automated emails based on any guest interaction across your entire tech stack.

Stronger Retention with Gamification

Off the shelf gamification proven to boost return visit frequency and drive guest retention, with configurable prizes and win rates.

Amplified Advocacy with Refer a Friend

Bespoke referral program to drive guest advocacy, drive word of mouth and create brand champions.

Select the rules, specifiy the segmentation and off you go.

Incrementality Baked In

As standard we build control groups into every campaign and every project meaning we are always tracking incrementality to prove a return on investment.

Plus with advanced A/B testing you can also test multiple variants against a control group to judge the winning campaign.

Working with Guestwise has very much accelerated M&B's digital transformation programme and brought forward benefit realisation.
Richard Whitehouse

Director of Digital Product & Transformation, Mitchell’s & Butlers

Delivering guaranteed results
for 35+ hospitality brands

£40m+

Guest revenue
influenced by Guestwise

30%+

Increase in campaign
conversions for multi-site groups

20x ROI

Average return from AI enquiry
management and automated campaigns
“Immediate results, instant ROI, and standout communication — we highly recommend Guestwise.”
Ash Wilson

Chief Operating Officer, Incognito Cocktail Bars

Experience sales & marketing automation built for hospitality, powered by AI.

Book a 30-minute demo to see real
hospitality marketing automation in action.

  • Live platform walkthrough with hospitality-specific examples.
  • ROI calculation based on your venue count and guest data.
  • Integration roadmap for your existing tech stack.

Guestwise is a supercharger for your existing hospitality tech

Guestwise connects the systems you already use, keeps data consistent, and adapts quickly, supercharging your sales & marketing, while giving your teams more agility.

  • Without Guestwise

    • Teams stretched thinNo time to build personalised campaigns
    • Missed EnquiriesSlow responses lead to lost bookings
    • Channels work in silosNo connected tracking between channels
    • Lack of guest visibilityNo guest insights for FOH or marketing to use
    • Fragmented tech stackTeams are bogged down by using too many systems
    The result:
    Lean teams can’t keep up with guests in real time.
  • 20x+ ROI on 25-site estate

    automation

    • AI-powered campaignsAI powers & builds campaigns automatically
    • Instant response time24/7 responses to booking requests and FAQs
    • Connected dataCross-channel tracking all in one platform
    • Guest insights on demandGet guest summaries for better in-venue experiences
    • Faster executionMore conversions & measurable revenue impact
    The impact:
    Higher revenue per guest, lower overheads, and zero ramp-up time required.
Disconnected tools are costing your team more than you might realise. With Guestwise, a 25-site group spends £2.5k/month and gains £56k/month in tracked revenue from helping operators scale exceptional guest experiences across every venue.

Built by hospitality people,
for hospitality people

Operators aren’t short on ideas, but they’re short on time, data and disconnected systems. We built Guestwise for hospitality teams to finally deliver the personalised guest experiences they’ve always wanted to, without adding headcount or complexity. Hospitality thrives when teams have the time to be present with guests, and our platform gives teams more time to make guests experiences special.

  • Carey Benn

    CEO & Co-founder

    12+ years in hospitality tech. Previously built and scaled guest engagement platforms for major UK pub and restaurant groups.

  • Aden Fraser

    CTO & Co-founder

    10+ years in hospitality technology. Led technical development for guest data platforms serving 1,000+ hospitality venues.

Partner with the Guestwise platform to give your team time back, increase revenue, and adapt quickly to your needs.

Join Mitchells & Butlers, Zizzi, Prezzo and 35+ hospitality brands
unlocking £40m+ in incremental revenue with Guestwise.