Resources

Every 2027 budget has a big unknown (on top of the usual Government shenanigans) Every multi-site operator knows what their booking platform costs per site per month. Same for CRM, POS, feedback, vouchering and WiFi. Those numbers were negotiated and signed off in the last budget, and have an owner against them. Read on to […]

Guestwise has won the Ad & Marketing Technology Award at the National Technology Awards 2026, recognising the work our team and customers are doing to make hospitality marketing more personal, automated and commercially measurable.

MCP – an acronym I hadn’t heard anyone in hospitality use until a few weeks ago, when Tom James, MD at Bill’s, dropped it at a Propel Multi-Club event. By his own admission, he’d only come across the term a few weeks earlier. Despite its newness, MCP could become one of the biggest enablers of […]

Think about the best dining experience you have had, and you’ll probably think about personalisation: remembering your name, favourite drink, and that the visit is for a special occasion.  That level of attentiveness has always existed, but historically, only at independent or high-end restaurants and hotels where it’s practically someone’s job title. With the right […]

Sometimes the biggest revenue opportunity is already sitting in your reservation history. Bringing a past guest back is significantly cheaper than acquiring a new one, and yet most brands put nearly all their marketing energy into top-of-funnel. The guests who’ve already dined with you and liked it enough to leave quietly and without issue are […]

Week in, week out, I have conversations with hospitality leaders who are eager to unlock new digital revenue opportunities.

Modern hospitality operators are sitting on a goldmine of guest data. Every guest interaction adds another data point…

For years, hospitality marketing has been measuring campaign conversion rates, voucher redemption, bookings, covers…

The loyalty landscape in UK hospitality has shifted faster in the last few years than it did in the decade before.

Artificial intelligence (AI) has already started reshaping hospitality, but 2026 feels different.

Black Friday isn’t just for retailers and ecommerce.

For the past decade, digital marketing in hospitality revolved around one goal: being found on Google.