Built by hospitality people who bring the energy

Our Mission

Hospitality lost something when it scaled – it stopped being personal. We are on a mission to make hospitality personal again, helping marketing and sales teams get more from their tech, without having to do more.

Life is meant for living, and social experiences are a key component of that. We want to see the hospitality industry thrive by making it easier to provide deeply personal experiences for guests, whether online or at the table.

Alongside a shared love of hospitality, we strive to have a team culture that is open, proactive, transparent and fun.

Our Team

Smart, diverse, customer-obsessed, genuinely good humans.

We’re a team of engineers, product leaders, marketers, strategists, and hospitality nerds from different backgrounds, all bringing unique perspectives and shared standards: helpful, accountable, curious, kind and high-performing.

We’re here to build meaningful technology and long-term partnerships with the brands we serve.

Our Culture

We take our work seriously, but not ourselves.

We care deeply about:

  • Doing great work.
  • Being great partners.
  • Building a culture people actually enjoy.
  • Helping hospitality brands thrive in a world where guest experience matters more than ever.

We believe social experiences matter. Memories matter. And hospitality plays a huge role in bringing people together — so our mission is to help operators deliver better digital experiences that turn into real-world moments.

Our Founders

Meet Carey (Rhymes with Mary) & Aden (Cocktail Tasting Officer)!

Carey and Aden started Guestwise with a clear vision:
Build tech that genuinely helps hospitality teams win.

They’ve built and sold multiple businesses (including Flyt, acquired by Just Eat), but what really sets them apart is how much they care about:

  • The people we hire.
  • The culture we build.
  • The customers we serve.
  • And the impact we create.

They keep us focused, ambitious, and grounded — and yes, they’re partial to a Negroni.

  • Carey Benn

    CEO
    I co-lead Guestwise and focus on building the business, the product, and the culture behind it. I care deeply about hiring great people, supporting customers, and building technology that helps hospitality thrive.

  • Aden Fraser

    CTO
    I co-lead Guestwise and oversee everything from code to product planning to keep the platform running smoothly. I focus on building reliable, scalable systems that support our customers as they grow (and love a good Negroni, too).

  • Lauren Read

    Business Manager
    I help keep Guestwise running smoothly across business processes, finance, and events. I enjoy working closely with the team and making sure everyone has what they need to do their best work.

  • Scott Pringle

    Founding Engineer
    I am involved in everything across the software development lifecycle, from architecture and design through to coding and problem-solving. I enjoy tackling complex technical challenges and building solid foundations.

  • Ciara Harrington

    Product Operations Manager
    I help keep our operations running smoothly and ensure priorities are clear across the business. I focus on making life easier for our customers by improving processes and shaping feature requests.

  • Denny Casabianca

    Product Manager
    I shape what we build and how we prioritise, working closely with customers and the team. My focus is creating products that genuinely make life easier for hospitality operators and drive real results.

  • Marco Vignati

    Senior Software Development Lead
    I focus on backend and system architecture while supporting the team across the full stack when needed. I enjoy solving hard problems and jumping in wherever I can to help Guestwise succeed.

  • Rob Pickard

    Back End Engineer
    I work as a backend engineer using Go to build features that deliver real value to customers. I focus on performance, reliability, and scalable systems.

  • Jordan Dalladay

    Fractional Design Leader
    I help shape product experiences that feel effortless, enjoyable, and genuinely useful. I focus on designing tools that hospitality marketers can rely on every day.

  • Luke Prentice

    Platform Lead
    I keep the infrastructure lights on, make life easier for developers, and keep our systems secure, so everyone else can move fast.

  • David Bacall

    Front End Engineer
    I build UI/UX in React and take Biscuit Face far more seriously than I probably should.

  • Edd Bower

    Strategy & Insights Manager
    I use data to make our marketing more effective, support the team, and turn insights into meaningful results.

  • James Coldrey- Mobbs

    Fractional Marketing Leader
    I drive growth marketing for our customers, helping shape the impact our platform delivers and influencing product strategy from a marketer’s point of view. I also work on building Guestwise’s brand in hospitality, bringing in new customers and growing our presence in the space.

Where we’re
headed

Explore open roles
  • Hospitality is changing. Guest expectations are rising.
  • Guestwise powers the next generation of AI-driven guest engagement, helping hospitality brands shift from reactive marketing to real-time, personalised experiences at every touchpoint.
  • We turn existing guest data into measurable growth, stronger loyalty, and better commercial performance.
  • If you want to build meaningful technology and shape the future of hospitality, let’s build it together.

© 2026 Guestwise

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